Let’s rip the bandage off quickly, before you realize this is a form of marketing therapy.
If you hate marketing your own writing, chances are you hate it for one of the 8 following reasons:
1. My ethics will be tarnished the second I open my mouth.
Someone will figure out I’m full of self-interest and actually trying to take their money (gasp).
This train of thought stems from the idea that you can trust someone only if he has nothing to gain by sharing his opinion.
If that’s true, then the implied opposite must also be true. You can’t trust anyone who actually wants your money. And now you can’t trust me!
Why, oh why did I try to influence you to buy my writing? Even I know I’m now scum.
Bad, me. Bad.
MYTH: The presence of money makes you, by default, an untrustworthy liar face.
TRUTH: You can be seen and valued as trustworthy, even if you benefit directly from a conversation.
Truthfulness is a trait belonging to YOU, not to the presence of money…. Which, by the way, everyone needs in order to pay bills.
#2 I’m forcing them to listen to me… against their will!
It’s one thing to help people out when they’re already interested, but it’s another thing to start the conversation myself. Oh, the horror. Cold calls are evil!
No, no, no, I’d much rather wait right by my email inbox, clicking “check mail,” hoping for someone to ask me for information. Then and only then will she want to hear what I have to say.
Click. Click. Click.
MYTH: The only way to sell is to hold someone captive against his will until he submits to *your* will. This is slimy. Therefore, good people can only wait until asked to provide product and service information.
TRUTH: There are hundreds of ways to market your writing. Holding someone captive is actually pretty slimy, so don’t do it. Also, it’s illegal if you do it in person.
And, really. People start conversations all the time, especially about new products that will never come up in conversation because the products didn’t exist until now.
(And if you happen to find someone weak-willed enough to bend to your force, you should hire him immediately and call him your minion. Never underestimate the value of a good minion.)
TO BE CONTINUED!
In This Series So Far:
- Step Inside the Marketing Confessional
- Does Marketing Your Writing Feel Like Prostitution
- Marketing Manifestos To Shake You Out Of Your Rut (don’t be a lemming)
- Every Writer’s Marketing Dream
- Marketing Is Funny Stuff
- Marketing Your Writing Without Feeling Like a Brute
She’s the Founder and Chief Alchemist of Pitch University