Storytelling Your Author Brand

June 7, 2011 Marketing yourself No Comments

by Diane Holmes, Marketing-Zone: Marketing Yourself and Your Book

This is the fourth in a series on Author Branding. Previous articles include:
1. Author Branding vs. an Army of Writers
2. The Author’s Branding Manifesto
3. The Gleam in Your Author Brand (Brand Building Technique #1)


Stories at Work

The branding, marketing, and blogging world is all atwitter with the idea of storytelling as a way of communicating brand. This isn’t a new idea.

Look at non-fiction books. Many of these authors have personal stories that directly led to the creation of the content in that book. The passion for the topic has a personal meaning to the author and a place in his or her life-narrative.

That’s story, my friend!

Fiction writers, on the other hand, don’t usually have the same luxury of “my personal story” led to “this story about solving crimes in a New England town.”

What goes into Your Personal Story… if you don’t have one?

We’re used to a “Story that Sells” coming from the facts of someone’s life, the WHAT HAPPENED. But there are some other ways of looking at story that may be even more helpful.

Brand Building Technique #2:Your Story Is More Than Events and Facts

Check out these alternative ways to uncover your story. Click the links for great resources.

In your writing and your life, there is something that speaks to you, and that same thing speaks to your reader. Make that your story.

It already brings you together. Name it. Tell it. Be it.


Diane Holmes Crop 1Diane writes two columns for Freelance-Zone: Fiction-Zone: Leaps in Fiction Mastery and Marketing-Zone:Marketing-Zone: Marketing Yourself and Your Book.

She’s the Founder and Chief Alchemist of Pitch University – “Learn to pitch your book from the AGENTS and EDITORS who make their living at it. Learn. Pitch. Sell.”