Writing for the web is a different animal than writing for print. If you usually pen articles for magazines, you may want to brush up on how to write web copy. More and more these days you will find content online, and if you can write for this market you will increase your chances of making a sale.
Here are a few smart tips to keep in mind when writing for the web:
- Keep it short and snappy. Web readers tend to tune out if text is too long.
- Think about formatting. Bulleted lists, bold text and white space are your friends on the web.
- Use sub-headings and try to stick to one idea per paragraph.
When it comes to writing for the web, think about impacting your reader. If you don’t snag them immediately and keep them interested, another website is just a click away…