Freelance Queries and the Law of Averages

freelance-advice-and-jobs

If you’re getting discouraged about the number of unanswered queries you’ve sent, take heart in the law of averages. Industry pros in a variety of freelance fields say when it comes to cold calling, queries and other forms of outreach, often it really is about volume rather than about getting “lucky”. The more you make contact with your queries and cold calls, the higher your likelihood of getting SOMEONE to respond to you. Voiceover expert and coach Susan Berkley says she’s found that for a specific amount of cold calls she does, she gets a specific amount of replies–Berkley says it’s almost a science, at least in her experience.

Beginning writers who are still learning their craft may struggle with finding that science until they polish the basics ’til their second nature–but if your queries and cold calls are skillfully done and have a professional presentation, you can definitely make the law of averages work for you.